WHAT RED RHINO FIXES

No Clear Strategy

Random acts of marketing? Not here. We bring structure, focus, and a roadmap tied to real business goals.

Blurry Positioning

If your brand sounds like everyone else, you disappear. We clarify your value and make sure your message sticks.

Rising Costs, Weak ROI

Ads costing more and delivering less? We help you stop the bleeding and scale what actually works.

Sales & Marketing Misalignment

Leads are dropping. Handoffs are messy. We connect the dots so both teams hit their numbers.

Talent Gaps or Team Overload

Not sure who to hire—or how to lead them? We fill the strategic gap and build the right team or partner setup around you.

Missing Infrastructure

No CRM plan? No reporting clarity? We build the systems that make your marketing run (and scale).

Stalled Growth

You had traction, then things slowed. We help identify the real bottlenecks and reignite momentum.

A FOUNDER'S STORY

Bethany Jeanfreau – Building Brands that Actually Grow

Bethany Jeanfreau did not set out to become a Fractional CMO. She earned it—by building real businesses, leading global teams, and turning “good enough” marketing into serious momentum.

As Co-President of Image3D, she took a retro novelty brand and transformed it into a category leader—scaling revenue through sharp storytelling, audience-first campaigns, and scrappy, strategic marketing. Under her leadership, the company did not just survive in a niche market—it thrived, winning awards, driving national press, and proving that creative nostalgia can be a growth engine when paired with smart execution.

But her marketing muscle was forged long before that.

In Shanghai, Bethany cut her teeth in a high-speed, hyper-competitive environment where campaigns had to land fast and make a difference. That is where she learned to make strategy simple and results visible. In Prague, she led remote teams across time zones and cultures, learning how to unite people under a clear brand vision. Now based in Lisbon, she brings it all together—delivering global perspective, grounded leadership, and marketing that translates across markets and metrics.

Bethany does not run an agency. She embeds as a growth architect—rolling up her sleeves alongside founders and marketing teams to clarify positioning, align channels, and build marketing infrastructure that scales. She knows how to go from "let’s try this" to "this is working," cutting the fluff and keeping the focus on traction.

Whether a company needs a refined go-to-market strategy, a reset on paid media performance, or a full-stack fractional CMO who actually sees the big picture, Bethany brings a rare combination of strategic thinking, operator discipline, and creative edge.

Red Rhino exists because founders need more than freelancers and less than a full-time CMO. They need a partner who can diagnose the real bottlenecks, build the right systems, and deliver marketing that leads the business—not just follows it.

Bethany is that partner.

What is a Fractional CMO?

A fractional CMO is a part-time executive who runs your marketing team and is responsible for all your marketing outcomes.

A great fractional CMO does not just assess goals—they dig into what is working, what is wasted, and build a focused marketing plan that actually drives results.

We make sure your team is not just performing—but dialed in and accountable. At the same time, we build the systems and processes that turn your marketing from a cost center into a machine that drives real, repeatable growth.

That is exactly what we do for our clients—cut through the noise, align marketing to real goals, and drive results that matter. If you are ready to grow, let’s talk.

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Not all marketing tactics deliver the impact they promise. Some are overrated, while others quietly drive massive results. Watch this video to discover what truly works—and what is just hype.

Overrated vs. Underrated in Marketing: Are you focusing on the wrong strategies?

Some tactics get all the hype, while others quietly drive real results. Let’s break down what is actually worth your time.

🔑 Unlocking Success: What Really Is Marketing?

Marketing is more than ads and buzzwords—it is about strategy, positioning, and driving real growth. Let’s break it down.

Highlights of what other clients have shared:

"I had the pleasure of working with Bethany on a marketing strategy consultation for my podcast, and it was an incredibly valuable experience. She came prepared with insightful recommendations and a well-thought-out approach to expanding my reach and impact.

Bethany helped me broaden my perspective on podcast marketing, showing me that it’s not just about promoting content—it’s also about building and engaging community. She introduced a collaboration strategy that leverages partnerships with other leaders, allowing me to add value to their audiences while growing my own.

Her ability to assess what’s working, provide clear next steps, and spark new ideas was impressive. I appreciated her creativity, enthusiasm, and strategic mindset. While I haven’t implemented the full strategy yet, the session gave me fresh options and a new way of thinking about growth. I highly recommend Bethany to anyone looking for a smart, strategic, and engaging fractional CMO."

Arthur Palweko

Executive Director @ Sidepocket

"As a fellow board member at Image3D, I saw firsthand how Bethany’s leadership transformed both our marketing and overall company strategy. Her innovative campaigns didn’t just boost our brand—they propelled real growth and set us apart in the market. Beyond her marketing work, Bethany had a sharp, strategic mind, tackling challenges head-on and turning obstacles into opportunities. She’s the leader who drives results and inspires everyone around her to think bigger."

Miriam Wickertsheim 美

China Recruitment - General Manager at Direct HR

" Bethany Jeanfreau is an exceptional marketing professional with a
sophisticated grasp of strategy that truly stands out. Working with her was
productive and deeply rewarding—her insight and expertise added
incredible value to every project we tackled together.
Bethany was a respectful client who made collaboration seamless. She
brought her thoughtful perspectives while valuing the expertise of
those around her, making our work together feel like a genuine partnership.
It was always a pleasure to work alongside her.
I wholeheartedly recommend Bethany to anyone seeking a knowledgeable,
collaborative marketing leader. She’s a true asset and a joy to work with."

Sean Waldron

Account Manager at

Thrive Agency

SERVICES we offer:

CMO | Engaged

CMO | Half-Day Consultative Strategy Audit

From USD 11, 000/month (3-month minimum commitment)
Embedded leadership for brands ready to scale.

Includes:

Weekly strategic leadership and guidance from a senior marketing executive deeply embedded in your team. This ensures that every decision aligns with your long-term vision and business goals.
Full development and execution of marketing strategies, Go-To-Market (GTM) plans, and brand positioning tailored to differentiate you in your market.
Prioritization and resource allocation for high-impact growth initiatives that directly contribute to accelerating your business goals.
Development of custom Key Performance Indicators (KPIs) and comprehensive reporting dashboards that offer real-time insights into your marketing efforts and ROI.
Coordination across internal teams and external vendors to ensure seamless execution of marketing campaigns and initiatives that drive measurable results.
Active participation and representation in investor or board meetings, offering an expert perspective on the strategic direction of your marketing initiatives (optional).
Exclusive access to Red Rhino’s preferred vendor network, providing you with hand-picked experts and solutions that align with your marketing needs.

CMO | Half-Day Consultative Strategy Audit

USD 6,000 (2-4 week commitment)
A focused strategy session for brands needing rapid clarity and expert insight.

Includes:

Pre-session brand and funnel analysis: A thorough review of your current brand positioning, marketing strategies, and sales funnel to identify strengths, weaknesses, and areas of improvement.
3-hour live working session: A collaborative deep dive tailored to your specific growth objectives, offering actionable guidance and solutions.
In-depth review of positioning, offers, and customer journey: We’ll analyze the effectiveness of your messaging and the customer experience at each touchpoint to ensure alignment with market demands.
Identification of key roadblocks and untapped opportunities: We’ll uncover critical barriers to growth and highlight areas where new opportunities can be leveraged for maximum impact.
Delivery of a custom 3–6 month tactical roadmap: A detailed plan that outlines the steps required to achieve your growth objectives in the short to medium term, including key initiatives, milestones, and metrics for success.

CMO | Advisor

CMO Power Hour

USD 4,000/month (6-month minimum commitment)
Strategic support for teams that can execute but need expert direction.

Includes:

Biweekly meetings to assess performance, identify key growth opportunities, and adjust strategies for maximum impact.
Detailed, expert feedback on messaging, campaigns, and positioning to enhance clarity and drive conversion.
Continuous funnel diagnostics with in-depth analysis of performance and suggestions for optimizing each stage of the customer journey.
Strategic guidance for team management, hiring decisions, or selecting and managing external agencies.
Development of a comprehensive, data-driven strategic roadmap aligned with your quarterly growth objectives.
Access to a library of custom templates, systems, and marketing frameworks that streamline implementation and maximize efficiency.

CMO Power Hour

USD 250 per hour (no long-term commitment)
For founders or marketing leads who need targeted, actionable advice on a single topic.

Includes:

60 minutes of expert guidance on a specific marketing challenge
Actionable insights to resolve pain points quickly
Recommendations for immediate next steps and tools
Follow-up email with a summary and resources
Focus areas can include branding, digital marketing, funnels, or strategy

Bethany Jeanfreau - Fractional CMO Case Studies

Scaling Success:

How Image3D Revamped Their Strategy and Revolutionized B2B Sales.

CLIENT OVERVIEW

Founded in 1997 and proudly rooted in Milwaukie, Oregon, Image3D LLC redefines storytelling with custom 3D reel viewers. Transforming cherished photos into captivating, interactive reels, we create timeless keepsakes and innovative marketing tools. Blending nostalgia with modern flair, Image3D crafts experiences that inspire connection and leave a lasting impression.

THE CLIENT: WHERE WERE THEY BEFORE WORKING WITH US?

Before working with me, Image3D struggled to capitalize on market opportunities. Internal disorganization left their marketing agency unsupported, creating a disconnect that hindered campaign success. Their reliance on a limited number of channels further compounded the issue, leaving significant revenue streams untapped and restricting their ability to reach broader audiences effectively. This lack of coordination and strategic channel utilization kept them from achieving their full potential.

THE PROBLEM: WHAT PROBLEM WERE THEY FACING?

They were grappling with inconsistent B2B sales performance, a stagnant revenue stream, and a troubling decline in securing higher-value, larger deals. Compounding the issue was a lack of adherence to proven sales best practices, leaving opportunities untapped and growth stalled.

WHAT DID WE DO TO SOLVE IT?

We transformed their approach by launching strategic,

multi-platform marketing campaigns to elevate their B2B sales. The sales and marketing teams were restructured for peak performance, a seasoned sales manager was brought in to lead the charge, and underperforming staff were removed to ensure focus and efficiency. The result was a revitalized, growth-driven operation poised for success.

THE OUTCOME: WHAT RESULTS DID WE ACHIEVE?

The results spoke for themselves. B2B sales experienced impressive growth of 25%, fueling an overall sales increase of 12% annually. Even more remarkable, the overall conversion rate climbed by 63 %, reflecting a stronger, more effective sales and marketing strategy. This transformation not only boosted revenue but also set the stage for sustained success.

THE OUTCOME: WHAT RESULTS DID WE ACHIEVE?

ARE YOU READY TO SCALE YOUR BUSINESS WITH MARKETING STRATEGY AND LEADERSHIP?

MARKETING FROM THE CEO CHAIR, NOT THE AGENCY COUCH