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Bethany Jeanfreau - Fractional CMO Case Studies

Scaling Success: 

How Image3D Revamped Their Strategy and Revolutionized B2B Sales.

Founded in 1997 and proudly rooted in Milwaukie, Oregon, Image3D LLC redefines storytelling with custom 3D reel viewers. Transforming cherished photos into captivating, interactive reels, we create timeless keepsakes and innovative marketing tools. Blending nostalgia with modern flair, Image3D crafts experiences that inspire connection and leave a lasting impression.


Before working with me, Image3D struggled to capitalize on market opportunities. Internal disorganization left their marketing agency unsupported, creating a disconnect that hindered campaign success. Their reliance on a limited number of channels further compounded the issue, leaving significant revenue streams untapped and restricting their ability to reach broader audiences effectively. This lack of coordination and strategic channel utilization kept them from achieving their full potential.


They were grappling with inconsistent B2B sales performance, a stagnant revenue stream, and a troubling decline in securing higher-value, larger deals. Compounding the issue was a lack of adherence to proven sales best practices, leaving opportunities untapped and growth stalled.


We transformed their approach by launching strategic, 

multi-platform marketing campaigns to elevate their B2B sales. The sales and marketing teams were restructured for peak performance, a seasoned sales manager was brought in to lead the charge, and underperforming staff were removed to ensure focus and efficiency. The result was a revitalized, growth-driven operation poised for success.


The results spoke for themselves. B2B sales experienced impressive growth of 25%, fueling an overall sales increase of 12% annually. Even more remarkable, the overall conversion rate climbed by 63 %, reflecting a stronger, more effective sales and marketing strategy. This transformation not only boosted revenue but also set the stage for sustained success.


The results spoke for themselves. B2B sales experienced impressive growth of 25%, fueling an overall sales increase of 12% annually. Even more remarkable, the overall conversion rate climbed by 63 %, reflecting a stronger, more effective sales and marketing strategy. This transformation not only boosted revenue but also set the stage for sustained success.


Bethany Jeanfreau is a standout marketing professional with exceptional strategic expertise. Collaborating with her was both productive and rewarding, as her insights brought immense value to every project. I highly recommend her as a knowledgeable and collaborative marketing leader who is both an asset and a pleasure to work with.

Sean Waldron, Account Manager at Thrive Agency


BOOK A CALL:

https://calendly.com/bethany-jeanfreau/30min


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