Bethany Jeanfreau does not just build marketing strategies—she builds brands that captivate, convert, and scale. As Co-President of Image3D, she has transformed the company into an industry leader, using innovative storytelling and strategic marketing to turn nostalgia into a powerful business driver. With a track record of delivering award-winning campaigns, she specializes in blending creativity with data to create marketing that does more than engage—it drives real, measurable growth.
Her approach is deeply shaped by international experience. In Shanghai, where she began her marketing career, she learned how to create compelling campaigns in a fast-paced, highly competitive market. In Prague, she mastered the art of leading remote teams, refining her ability to align global teams around a single vision. Now in Lisbon, her expertise has deepened as she continues to develop innovative, high-impact strategies that resonate across cultures and industries.
Bethany is not just a marketer; she is a growth architect. She understands how to turn brands into category leaders, how to take companies from unknown to unforgettable, and to scale marketing efforts without bloated budgets or wasted effort. Whether it is refining a brand’s positioning, launching a new product, or unlocking untapped markets, she brings a strategic, results-driven approach that consistently delivers.
Beyond building brands, Bethany is passionate about building people. She mentors emerging marketers, shares insights in global forums, and stays at the forefront of industry trends. With a relentless focus on impact, innovation, and international growth, she is the marketing leader businesses turn to when they are ready to go from good to unstoppable.
Marketing should be a growth engine, not a guessing game. However, teams often lack the strategic leadership to turn good ideas into real results. That is where I come in. As a fractional CMO, I bring the experience, focus, and execution needed to transform marketing into a force multiplier for your fitness business.
A fractional CMO is a part-time executive who runs your marketing team and is responsible for all your marketing outcomes.
A great fractional CMO will assess your goals and what has worked so far and create a comprehensive marketing plan to achieve them.
Along the way, they will ensure that your team performs well and is in good spirits. I will also implement the systems and processes that will make your marketing a reliable asset to your company.
That’s what I do for startups. I’d love to hear your goals and help you reach them with marketing that gets results.
No more random acts of marketing. I build a clear, data-driven strategy that aligns with your business goals—so every move is intentional, measurable, and built for impact.
Whether you are in a funding round, launching a product, or expanding into new markets, I adapt your marketing strategy to match your pace—so growth is never out of reach.
Marketing should create momentum, not slow you down. I step in, assess your challenges, and execute proven strategies that get traction—without wasted effort or endless iterations.
A full-time CMO is a six-figure commitment. I give you the same high-level expertise and leadership at a fraction of the cost so you can invest more where it counts: in growth, innovation, and scale.
Marketing should drive revenue, not just engagement. I make sure it does.
Not all marketing tactics deliver the impact they promise. Some are overrated, while others quietly drive massive results. Watch this video to discover what truly works—and what is just hype.
Some tactics get all the hype, while others quietly drive real results. Let’s break down what is actually worth your time.
Marketing is more than ads and buzzwords—it is about strategy, positioning, and driving real growth. Let’s break it down.
"I had the pleasure of working with Bethany on a marketing strategy consultation for my podcast, and it was an incredibly valuable experience. She came prepared with insightful recommendations and a well-thought-out approach to expanding my reach and impact.
Bethany helped me broaden my perspective on podcast marketing, showing me that it’s not just about promoting content—it’s also about building and engaging community. She introduced a collaboration strategy that leverages partnerships with other leaders, allowing me to add value to their audiences while growing my own.
Her ability to assess what’s working, provide clear next steps, and spark new ideas was impressive. I appreciated her creativity, enthusiasm, and strategic mindset. While I haven’t implemented the full strategy yet, the session gave me fresh options and a new way of thinking about growth. I highly recommend Bethany to anyone looking for a smart, strategic, and engaging fractional CMO."
"As a fellow board member at Image3D, I saw firsthand how Bethany’s leadership transformed both our marketing and overall company strategy. Her innovative campaigns didn’t just boost our brand—they propelled real growth and set us apart in the market. Beyond her marketing work, Bethany had a sharp, strategic mind, tackling challenges head-on and turning obstacles into opportunities. She’s the leader who drives results and inspires everyone around her to think bigger."
Miriam Wickertsheim 美
China Recruitment - General Manager at Direct HR
" Bethany Jeanfreau is an exceptional marketing professional with a
sophisticated grasp of strategy that truly stands out. Working with her was
productive and deeply rewarding—her insight and expertise added
incredible value to every project we tackled together.
Bethany was a respectful client who made collaboration seamless. She
brought her thoughtful perspectives while valuing the expertise of
those around her, making our work together feel like a genuine partnership.
It was always a pleasure to work alongside her.
I wholeheartedly recommend Bethany to anyone seeking a knowledgeable,
collaborative marketing leader. She’s a true asset and a joy to work with."
Sean Waldron
Account Manager at
Thrive Agency
➢ A fractional Chief Marketing Officer for your business for 10 hours per week
➢ Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
➢ Functional Marketing® Systems Map delivered after the first 30 days
➢ Quarterly Planning calls quarterly, Sprint Planning
➢ A fractional Chief Marketing Officer for your business for 10 hours per week
➢ Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
➢ Functional Marketing® Systems Map delivered after the first 30 days
➢ Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
➢ Hire, train, evaluate, and fire vendors, employees, & contractors
➢ 3-month minimum commitment (short-term, high-octane)
➢ Investment: From USD 12500/month
➢ 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
➢ ~14-day Preparatory Period via email correspondence
➢ Delivery includes immediate marketing punch list, list of blind spots, and marketing campaigns for the next 3-6 months
➢ Investment: Starting at $6,000 USD (+ travel, if required)
➢ A fractional CMO leading your team as a strategic advisor
➢ Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session
➢ Quarterly Planning calls quarterly, Sprint Planning calls led twice- monthly
➢ Unlimited email correspondence
➢ Grow long-term with the least financial risk
➢ Access to our
➢ A fractional CMO leading your team as a strategic advisor
➢ Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session
➢ Quarterly Planning calls quarterly, Sprint Planning calls led twice- monthly
➢ Unlimited email correspondence
➢ Grow long-term with the least financial risk
➢ Access to our marketing campaign standard operating procedures (SOPs)
➢ 6-month commitment
➢ Investment: Starting at $4500/month
A one-hour strategy session designed for on-the-spot strategic advice. Get immediate insights and recommendations tailored to your current marketing challenges.
➢Rapid-fire marketing strategy session
➢Immediate, actionable recommendations
➢No long-term commitment
Investment: $250 per hour
Lisbon, Portugal / Portland, Oregon, USA
Bethany@redrhinoexec.com +351912236384 / 5039465797 Jennifer Osia Executive Assistant jennifer@redrhinoexec.com
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