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Red Rhino Exec
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  • SERVICES
  • CASE STUDIES
  • BLOG
  • CONTACT

Welcome to Red Rhino

FIERCE STRATEGY, POWERFUL RESULTS 

Find out more

Wellness and Fitness Marketing Leader, Growth Architect

Bethany Jeanfreau

Bethany Jeanfreau does not just build marketing strategies—she builds brands that captivate, convert, and scale. As Co-President of Image3D, she has transformed the company into an industry leader, using innovative storytelling and strategic marketing to turn nostalgia into a powerful business driver. With a track record of delivering award-winning campaigns, she specializes in blending creativity with data to create marketing that does more than engage—it drives real, measurable growth.

Her approach is deeply shaped by international experience. In Shanghai, where she began her marketing career, she learned how to create compelling campaigns in a fast-paced, highly competitive market. In Prague, she mastered the art of leading remote teams, refining her ability to align global teams around a single vision. Now in Lisbon, her expertise has deepened as she continues to develop innovative, high-impact strategies that resonate across cultures and industries.

Bethany is not just a marketer; she is a growth architect. She understands how to turn brands into category leaders, how to take companies from unknown to unforgettable, and to scale marketing efforts without bloated budgets or wasted effort. Whether it is refining a brand’s positioning, launching a new product, or unlocking untapped markets, she brings a strategic, results-driven approach that consistently delivers.

Beyond building brands, Bethany is passionate about building people. She mentors emerging marketers, shares insights in global forums, and stays at the forefront of industry trends. With a relentless focus on impact, innovation, and international growth, she is the marketing leader businesses turn to when they are ready to go from good to unstoppable.

Red Rhino - Your Marketing Partner

 Marketing should be a growth engine, not a guessing game. However, teams often lack the strategic leadership to turn good ideas into real results. That is where I come in. As a fractional CMO, I bring the experience, focus, and execution needed to transform marketing into a force multiplier for your fitness business. 

Schedule Your Free Consultation Now

What is a Fractional CMO?

A fractional CMO is a part-time executive who runs your marketing team and is responsible for all your marketing outcomes.

A great fractional CMO will assess your goals and what has worked so far and create a comprehensive marketing plan to achieve them.

Along the way, they will ensure that your team performs well and is in good spirits. I will also implement the systems and processes that will make your marketing a reliable asset to your company.

  That’s what I do for startups. I’d love to hear your goals and help you reach them with marketing that gets results. 

FIND OUT MORE

How I work

Strategy That Cuts Through the Noise

  No more random acts of marketing. I build a clear, data-driven strategy that aligns with your business goals—so every move is intentional, measurable, and built for impact.

The Flexibility to Scale When It Matters Most

  Whether you are in a funding round, launching a product, or expanding into new markets, I adapt your marketing strategy to match your pace—so growth is never out of reach.

Execution That Moves Fast and Delivers Results

  Marketing should create momentum, not slow you down. I step in, assess your challenges, and execute proven strategies that get traction—without wasted effort or endless iterations.

Top-Tier Marketing Leadership, Without the Full-Time Cost

  A full-time CMO is a six-figure commitment. I give you the same high-level expertise and leadership at a fraction of the cost so you can invest more where it counts: in growth, innovation, and scale.

 Marketing should drive revenue, not just engagement. I make sure it does. 

Video

Simplifying Marketing - Speak So Everyone Understands

 Not all marketing tactics deliver the impact they promise. Some are overrated, while others quietly drive massive results. Watch this video to discover what truly works—and what is just hype. 

Overrated vs. Underrated in Marketing: Are you focusing on the wrong strategies?

 Some tactics get all the hype, while others quietly drive real results. Let’s break down what is actually worth your time. 

🔑 Unlocking Success: What Really Is Marketing?

 Marketing is more than ads and buzzwords—it is about strategy, positioning, and driving real growth. Let’s break it down. 

Highlights of what other clients have shared:

"I had the pleasure of working with Bethany on a marketing strategy consultation for my podcast, and it was an incredibly valuable experience. She came prepared with insightful recommendations and a well-thought-out approach to expanding my reach and impact.

Bethany helped me broaden my perspective on podcast marketing, showing me that it’s not just about promoting content—it’s also about building and engaging community. She introduced a collaboration strategy that leverages partnerships with other leaders, allowing me to add value to their audiences while growing my own.

Her ability to assess what’s working, provide clear next steps, and spark new ideas was impressive. I appreciated her creativity, enthusiasm, and strategic mindset. While I haven’t implemented the full strategy yet, the session gave me fresh options and a new way of thinking about growth. I highly recommend Bethany to anyone looking for a smart, strategic, and engaging fractional CMO."  

Arthur Palweko

 Executive Director @ Sidepocket  

 "As a fellow board member at Image3D, I saw firsthand how Bethany’s leadership transformed both our marketing and overall company strategy. Her innovative campaigns didn’t just boost our brand—they propelled real growth and set us apart in the market. Beyond her marketing work, Bethany had a sharp, strategic mind, tackling challenges head-on and turning obstacles into opportunities. She’s the leader who drives results and inspires everyone around her to think bigger."

 

Miriam Wickertsheim 美

 China Recruitment - General Manager at Direct HR 

" Bethany Jeanfreau is an exceptional marketing professional with a
sophisticated grasp of strategy that truly stands out. Working with her was
productive and deeply rewarding—her insight and expertise added
incredible value to every project we tackled together.
Bethany was a respectful client who made collaboration seamless. She
brought her thoughtful perspectives while valuing the expertise of
those around her, making our work together feel like a genuine partnership.
It was always a pleasure to work alongside her.
I wholeheartedly recommend Bethany to anyone seeking a knowledgeable,
collaborative marketing leader. She’s a true asset and a joy to work with."

 Sean Waldron 

Account Manager at

Thrive Agency


SERVICES we offer:

CMO | Engaged

    

From USD 11, 000/month (3-month minimum commitment)
Embedded leadership for brands ready to scale.

Includes:

  • Weekly strategic leadership and guidance from a senior marketing executive deeply embedded in your team. This ensures that every decision aligns with your long-term vision and business goals.
  • Full development and execution of marketing strategies, Go-To-Market      (GTM) plans, and brand positioning tailored to differentiate you in your market.
  • Prioritization and resource allocation for high-impact growth initiatives that directly contribute to accelerating your business goals.
  • Development of custom Key Performance Indicators (KPIs) and comprehensive reporting dashboards that offer real-time insights into your marketing efforts and ROI.
  • Coordination across internal teams and external vendors to ensure seamless execution of marketing campaigns and initiatives that drive measurable results.
  • Active participation and representation in investor or board meetings, offering an expert perspective on the strategic direction of your marketing initiatives (optional).
  • Exclusive access to Red Rhino’s preferred vendor network, providing you with hand-picked experts and solutions that align with your marketing needs.

CMO | Half-Day Consultative Strategy Audit

 USD 6,000 (2-4 week commitment)
A focused strategy session for brands needing rapid clarity and expert insight.

Includes:

  • Pre-session brand and funnel analysis: A thorough review of your current brand positioning, marketing strategies, and sales funnel to      identify strengths, weaknesses, and areas of improvement.
  • 3-hour live working session: A collaborative deep dive tailored to your specific growth objectives, offering actionable guidance and solutions.
  • In-depth review of positioning, offers, and customer journey: We’ll analyze the effectiveness of your messaging and the customer experience at each touchpoint to ensure alignment with market demands.
  • Identification of key roadblocks and untapped opportunities: We’ll uncover critical barriers to growth and highlight areas where new opportunities can be leveraged for maximum impact.
  • Delivery of a custom 3–6 month tactical roadmap: A detailed plan that outlines the steps required to achieve your growth objectives in the short to medium term, including key initiatives, milestones, and metrics for success.

CMO | Advisor

  

USD 4,000/month (6-month minimum commitment)
Strategic support for teams that can execute but need expert direction.

Includes:

  • Biweekly meetings to assess performance, identify key growth opportunities, and adjust strategies for maximum impact.
  • Detailed,      expert feedback on messaging, campaigns, and positioning to enhance clarity and drive conversion.
  • Continuous funnel diagnostics with in-depth analysis of performance and suggestions for optimizing each stage of the customer journey.
  • Strategic guidance for team management, hiring decisions, or selecting and managing external agencies.
  • Development of a comprehensive, data-driven strategic roadmap aligned with your quarterly growth objectives.
  • Access to a library of custom templates, systems, and marketing frameworks that streamline implementation and maximize efficiency.

CMO Power Hour

  

USD 250 per hour (no long-term commitment)
For founders or marketing leads who need targeted, actionable advice on a single topic.

Includes:

  • 60 minutes of expert guidance on a specific marketing challenge
  • Actionable insights to resolve pain points quickly
  • Recommendations for immediate next steps and tools
  • Follow-up email with a summary and resources
  • Focus areas can include branding, digital marketing, funnels, or strategy

Bethany Jeanfreau - Fractional CMO Case Studies

Scaling Success: 

How Image3D Revamped Their Strategy and Revolutionized B2B Sales.

Founded in 1997 and proudly rooted in Milwaukie, Oregon, Image3D LLC redefines storytelling with custom 3D reel viewers. Transforming cherished photos into captivating, interactive reels, we create timeless keepsakes and innovative marketing tools. Blending nostalgia with modern flair, Image3D crafts experiences that inspire connection and leave a lasting impression.

Before working with me, Image3D struggled to capitalize on market opportunities. Internal disorganization left their marketing agency unsupported, creating a disconnect that hindered campaign success. Their reliance on a limited number of channels further compounded the issue, leaving significant revenue streams untapped and restricting their ability to reach broader audiences effectively. This lack of coordination and strategic channel utilization kept them from achieving their full potential.

They were grappling with inconsistent B2B sales performance, a stagnant revenue stream, and a troubling decline in securing higher-value, larger deals. Compounding the issue was a lack of adherence to proven sales best practices, leaving opportunities untapped and growth stalled.

We transformed their approach by launching strategic, 

multi-platform marketing campaigns to elevate their B2B sales. The sales and marketing teams were restructured for peak performance, a seasoned sales manager was brought in to lead the charge, and underperforming staff were removed to ensure focus and efficiency. The result was a revitalized, growth-driven operation poised for success.

The results spoke for themselves. B2B sales experienced impressive growth of 25%, fueling an overall sales increase of 12% annually. Even more remarkable, the overall conversion rate climbed by 63 %, reflecting a stronger, more effective sales and marketing strategy. This transformation not only boosted revenue but also set the stage for sustained success.

The results spoke for themselves. B2B sales experienced impressive growth of 25%, fueling an overall sales increase of 12% annually. Even more remarkable, the overall conversion rate climbed by 63 %, reflecting a stronger, more effective sales and marketing strategy. This transformation not only boosted revenue but also set the stage for sustained success.

Bethany Jeanfreau is a standout marketing professional with exceptional strategic expertise. Collaborating with her was both productive and rewarding, as her insights brought immense value to every project. I highly recommend her as a knowledgeable and collaborative marketing leader who is both an asset and a pleasure to work with.

Sean Waldron, Account Manager at Thrive Agency

BOOK A CALL:

https://calendly.com/bethany-jeanfreau/30min

Contact Us

https://calendly.com/bethany-jeanfreau/30min

Red Rhino Exec

Lisbon, Portugal / Portland, Oregon, USA

Bethany@redrhinoexec.com 971 402 3330 / +351 912 236 384 Jennifer Osia Executive Assistant jennifer@redrhinoexec.com

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