Bethany Jeanfreau

With a strong foundation of practical experience, Bethany Jeanfreau integrates marketing insight with entrepreneurial spirit. Her hands-on approach, shaped by running her own company, equips her to analyze growth challenges and develop effective strategies. Certified in strategic brand building, Bethany is dedicated to aligning fitness and wellness brands with their marketing goals. She thrives in dynamic environments, leveraging data-driven tactics to turn potential into performance.

Bethany didn’t set out to become a Fractional CMO. She earned it—by building real businesses, leading global teams, and turning “good enough” marketing into serious momentum.

As Co-President of Image3D, she took a retro novelty brand and transformed it into a category leader—scaling revenue through sharp storytelling, audience-first campaigns, and scrappy, strategic marketing. Under her leadership, the company didn’t just survive in a niche market—it thrived, winning awards, driving national press, and proving that creative nostalgia can be a growth engine when paired with smart execution.

Her marketing expertise was forged long before that.

In Shanghai, Bethany honed her skills in a high-speed, hyper-competitive environment, where campaigns had to land fast and make an impact. That’s where she learned how to simplify strategy and deliver visible results. In Prague, she led remote teams across time zones and cultures, uniting people under a clear brand vision. Now, living part-time in Lisbon and part-time in Portland, she brings it all together—delivering global perspective, grounded leadership, and marketing that works across markets and metrics.

Bethany doesn’t run an agency. She embeds as a growth architect—working alongside founders and marketing teams to clarify positioning, align channels, and build scalable marketing infrastructure. She knows how to go from “let’s try this” to “this is working,” cutting the fluff and staying focused on traction.

Whether a company needs a refined go-to-market strategy, a reset on paid media performance, or a full-stack fractional CMO who sees the big picture, Bethany brings a rare combination of strategic thinking, operator discipline, and creative edge.

Red Rhino exists because founders need more than freelancers and less than a full-time CMO. They need a partner who can diagnose the real bottlenecks, build the right systems, and deliver marketing that leads the business—not just follows it.

Bethany is that partner.